Episode 16

Published on:

15th Apr 2020

#16: The 6 components of a successful launch

In this episode Katrina Douglas provides an overview of her 6P Launch Framework™.

This formula for launching a legacy-driven project successfully is based on her 14 years experience launching projects and analysing the reasons projects fail and succeed.

The 6Ps for launching a project successfully are:

•Purpose: Establish a clear focus and goals

•Product: Define the offer and components

•People: Audit your skills & assemble your team

•Promotion: Create your go-to-market strategy

•Process: Create your launch machine

•Profit: Sustain long-term profit

The Launchstrategist services for launching your next legacy-driven project include:


An online program that teaches you the A-Z of how to launch a project successfully in turbulent times and beyond.


A 6-month group coaching program to equip you and support you through the process of launching a project successfully in 6-months.


Full day of strategy development, where you work with me 1-to-1 to develop a launch strategy for your project. The Legacy Conference is also a 2-day in-person launch strategy intensive.


1-to-1 support and project coordination to launch a significant project over 6-months.


6-month launch consultancy program for established organisations and funded start-ups.

For more information on these services visit https://thelaunchstrategist.com/

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About the Podcast

The Launch Strategist
Helping corporate leaders launch mission-led projects in less time and with more commercial success
Launching a project isn’t easy, in fact 70% of projects fail. The goal of The Launch Strategist Podcast is to make sure that yours isn't one of them.

Each week Katrina Douglas; author, corporate trainer and Launch Strategist, shares actionable advice and inspiring interviews with one intention; to ensure that your next project is in the 30% that succeed.
So listen up and settle in, because the advice you're about to hear could catapult your career and business!

Connect with Katrina Douglas over on LinkedIn and visit http://thelaunchstrategist.com to find out more.

About your host

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Katrina Douglas

Supporting CEOs and business leaders to successfully launch mission-led commercial projects that light them up and lead to long-term commercial success.