Episode 30

Published on:

12th Aug 2020

#30: Unconventional thoughts on pricing what you’re launching


Your pricing strategy is a crucial part of the launch process and an area that many struggle with. I this episode I share some unconventional but valuable thoughts on how to price your products and services.

3 nuggets of wisdom

  • Benchmarking your prices is overrated
  • Pricing isn’t about what you’re worth it’s always about your positioning in the market and the transformation you provide to the client
  • Don’t make pricing personal it’s a business decision

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About the Podcast

The Launch Strategist
Helping corporate leaders launch mission-led projects in less time and with more commercial success
Launching a project isn’t easy, in fact 70% of projects fail. The goal of The Launch Strategist Podcast is to make sure that yours isn't one of them.

Each week Katrina Douglas; author, corporate trainer and Launch Strategist, shares actionable advice and inspiring interviews with one intention; to ensure that your next project is in the 30% that succeed.
So listen up and settle in, because the advice you're about to hear could catapult your career and business!

Connect with Katrina Douglas over on LinkedIn and visit http://thelaunchstrategist.com to find out more.

About your host

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Katrina Douglas

Supporting CEOs and business leaders to successfully launch mission-led commercial projects that light them up and lead to long-term commercial success.