An effective sales and marketing strategy needs to consist of more than just social media. Direct outreach and lead management is a crucial part of the process especially if you are a business to business service provider. Find out why and how in this episode.
3 nuggets of wisdom
- Remember that your connections are real people not just numbers
- It still pays to pick up the phone
- It’s not the method of outreach you use but your approach to using it. No marketing channel is always bad and no channel is always good, it depends on your approach.