Episode 29

Published on:

5th Aug 2020

#29: How to find and nurture leads the personal way


An effective sales and marketing strategy needs to consist of more than just social media. Direct outreach and lead management is a crucial part of the process especially if you are a business to business service provider. Find out why and how in this episode.

3 nuggets of wisdom

  • Remember that your connections are real people not just numbers
  • It still pays to pick up the phone
  • It’s not the method of outreach you use but your approach to using it. No marketing channel is always bad and no channel is always good, it depends on your approach.

Recommended Resources

CRM tools;

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About the Podcast

The Launch Strategist
Helping corporate leaders launch mission-led projects in less time and with more commercial success
Launching a project isn’t easy, in fact 70% of projects fail. The goal of The Launch Strategist Podcast is to make sure that yours isn't one of them.

Each week Katrina Douglas; author, corporate trainer and Launch Strategist, shares actionable advice and inspiring interviews with one intention; to ensure that your next project is in the 30% that succeed.
So listen up and settle in, because the advice you're about to hear could catapult your career and business!

Connect with Katrina Douglas over on LinkedIn and visit http://thelaunchstrategist.com to find out more.

About your host

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Katrina Douglas

Supporting CEOs and business leaders to successfully launch mission-led commercial projects that light them up and lead to long-term commercial success.