#28: The importance of market research
Summary
How do you market your business in a way that is sustainable and isn’t just about getting followers, but about allowing you to build a strong foundation for your business? I answer that question in this episode.
3 nuggets of wisdom
Marketing without strategy is like building a house with no foundation, eventually it all falls down
- If you are not aware of the external context that you are launching in and building your business is, you’re likely to crash
- Two important questions that your research should seek to answer; what is the problem and where is the profit?
- Ask good questions; the quality of our learning is dependent on the quality of questions you ask
Recommended resources:
- The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You bu Rob Fitzpatrick
- The 6P Launch Planner™
A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully.
thelaunchstrategist.com/Planner
About The Legacy Conference
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