Episode 28

Published on:

22nd Jul 2020

#28: The importance of market research


How do you market your business in a way that is sustainable and isn’t just about getting followers, but about allowing you to build a strong foundation for your business? I answer that question in this episode.

3 nuggets of wisdom

 Marketing without strategy is like building a house with no foundation, eventually it all falls down

  • If you are not aware of the external context that you are launching in and building your business is, you’re likely to crash
  • Two important questions that your research should seek to answer; what is the problem and where is the profit?
  • Ask good questions; the quality of our learning is dependent on the quality of questions you ask

Recommended resources:

  • The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You bu Rob Fitzpatrick

  • The 6P Launch Planner™

A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully.


About The Legacy Conference

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About the Podcast

The Launch Strategist
Helping corporate leaders launch mission-led projects in less time and with more commercial success
Launching a project isn’t easy, in fact 70% of projects fail. The goal of The Launch Strategist Podcast is to make sure that yours isn't one of them.

Each week Katrina Douglas; author, corporate trainer and Launch Strategist, shares actionable advice and inspiring interviews with one intention; to ensure that your next project is in the 30% that succeed.
So listen up and settle in, because the advice you're about to hear could catapult your career and business!

Connect with Katrina Douglas over on LinkedIn and visit http://thelaunchstrategist.com to find out more.

About your host

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Katrina Douglas

Supporting CEOs and business leaders to successfully launch mission-led commercial projects that light them up and lead to long-term commercial success.