Episode 49

Published on:

28th Feb 2022

What type of business should you Launch?


In this episode, Katrina gives important tips to consider before launching. She tackles questions that'll help you consider whether to run a software or service-based business. The key questions she offers will help any entrepreneur tick all the requisite boxes needed to scale - from starting a business that means something to you to one that aligns with your personality and the demographics of your target market.

Few nuggets of wisdom

  • It will be easier to run a service business if the delivery process is complex.
  • Consider what your target audience will prefer in terms of interaction.
  • What resources do you have? - a software business is easier to scale but requires more time and money while a service run business requires less time and money but it's more difficult to scale.

Recommended Resources

6P Launch Planner

The Launch Lab

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services

Listen for free

Show artwork for The Launch Strategist

About the Podcast

The Launch Strategist
Helping corporate leaders launch mission-led projects in less time and with more commercial success
Launching a project isn’t easy, in fact 70% of projects fail. The goal of The Launch Strategist Podcast is to make sure that yours isn't one of them.

Each week Katrina Douglas; author, corporate trainer and Launch Strategist, shares actionable advice and inspiring interviews with one intention; to ensure that your next project is in the 30% that succeed.
So listen up and settle in, because the advice you're about to hear could catapult your career and business!

Connect with Katrina Douglas over on LinkedIn and visit http://thelaunchstrategist.com to find out more.

About your host

Profile picture for Katrina Douglas

Katrina Douglas

Supporting CEOs and business leaders to successfully launch mission-led commercial projects that light them up and lead to long-term commercial success.