Episode 34

Published on:

16th Sep 2020

#34: The importance of considering the key stakeholders for your launch


More than ever before you have to consider the needs of those that have a vested interest in what you’re launching such as partners, clients and employees. Listen to this episode to find out why your launch should be lead by you but influenced by the needs of your stakeholders.

3 nuggets of wisdom

  • Market needs have shifted drastically and so should your positioning and the thing that you’re launching
  • One of your key stakeholders is of course yourself, often we go too far in one direction. Either neglecting what you need as a business owner to the detriment of your wellbeing, or thinking about your needs too much to the detriment of what your client needs. There is a balance to be struck.
  • One of the best ways to launch is with strategic partners, and if that’s the route you’re going down then you have to consider how is your launch going to be beneficial to the other party

Recommended Resources

6P Launch Planner

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About the Podcast

The Launch Strategist
Helping corporate leaders launch mission-led projects in less time and with more commercial success
Launching a project isn’t easy, in fact 70% of projects fail. The goal of The Launch Strategist Podcast is to make sure that yours isn't one of them.

Each week Katrina Douglas; author, corporate trainer and Launch Strategist, shares actionable advice and inspiring interviews with one intention; to ensure that your next project is in the 30% that succeed.
So listen up and settle in, because the advice you're about to hear could catapult your career and business!

Connect with Katrina Douglas over on LinkedIn and visit http://thelaunchstrategist.com to find out more.

About your host

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Katrina Douglas

Supporting CEOs and business leaders to successfully launch mission-led commercial projects that light them up and lead to long-term commercial success.